Selected women's boots, trainers, flats, loafers, heels and GORE-TEX shoes are reduced in the ECCO Black Friday sale, with the biggest choice in boots and trainers. Chelsea boots and ankle boots in leather and suede lead the boots range. Trainers include the ECCO SOFT 7 and ECCO STREET styles in leather. Flats and loafers cover work and weekend, and the GORE-TEX pages hold the waterproof winter styles. Every reduced style is marked on its product page. Use the category filters to shop by style, then filter by your size to see what is in stock right now.

The most comfortable women's shoes have a sole that flexes where your foot flexes, a footbed that supports the arch and leather that softens with wear. ECCO builds its shoes on an anatomical last, so the toe box is shaped like a foot rather than a point. ECCO FLUIDFORM™ construction injects the sole directly onto the upper, which removes the stiff glue line of a glued sole and gives a lighter, more flexible sole. For all day wear, look at the ECCO SOFT 7 trainer and the leather flats and loafers. For winter, the GORE-TEX boots add a waterproof lining without extra weight.

Chelsea boots and clean ankle boots in black or dark brown leather are the boots most people are buying this winter, with suede and chunky soled styles close behind. Knee high styles are back for wearing with dresses. The practical trend is waterproof: GORE-TEX lined ankle boots that look like a leather boot but keep rain out. ECCO's women's boots are made from leather produced in ECCO's own tanneries and sit on the ECCO FLUIDFORM™ sole, so they are light for their look. The Black Friday sale is the moment to buy a trending style, because the popular sizes tend to go first.

Buy one waterproof pair and one everyday pair. The waterproof pair is a GORE-TEX lined ankle boot or trainer, which keeps your feet dry in rain and slush and is warmer than an unlined leather shoe. The everyday pair is a leather trainer or loafer for dry days and indoors. If you walk a lot, choose a sole with a deep tread for grip on wet pavements. All of these are in the ECCO Black Friday sale in selected styles, so November is the right time to buy both pairs together while the sizes are full.